Elevate Your Career as a Social Media Manager for Blue Haven Pools and Spas
Are you an experienced social media professional looking for a high-impact role with creative freedom and measurable results? Blue Haven Pools and Spas, a national franchise network with over 60 locations, is seeking a Social Media Manager to build and scale their entire social media ecosystem. This is a rare opportunity to shape the online presence of a well-established brand while delivering tangible business results.
About Blue Haven Pools and Spas
Blue Haven Pools and Spas combines decades of legacy expertise with proprietary technology, completing thousands of residential and commercial projects annually. With strong brand recognition and a market-leading position, the company is now investing heavily in building a comprehensive digital presence from the ground up.
This role offers autonomy, visibility, and the resources to execute social strategies at scale—perfect for a professional ready to make a measurable impact.
Role Overview
As the Social Media Manager, you will be responsible for developing and executing a national social strategy that drives brand awareness, engagement, and lead generation. You will work across multiple platforms—including Meta, LinkedIn, TikTok, and emerging channels—to create a cohesive social ecosystem that supports both national branding and local franchise needs.
Key Responsibilities:
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Build a comprehensive social media strategy tailored for national brand building and local lead generation.
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Establish content infrastructure, including brand voice guidelines, content pillars, editorial calendars, and performance measurement frameworks.
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Implement HubSpot social architecture for centralized publishing, lead attribution, and ROI tracking.
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Develop franchise enablement systems, providing templates, playbooks, and guidance for 60+ locations to execute localized campaigns consistently.
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Track performance with dashboards monitoring engagement, conversions, cost per lead, and revenue influence.
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Integrate efforts with external agencies for coordinated campaign execution.
Success Metrics in the First Year:
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Establish a national social presence generating qualified, attributed leads.
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Achieve 80%+ franchise adoption of social media playbooks and systems.
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Implement HubSpot attribution to measure social media’s influence on revenue.
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Deliver top-tier performance metrics compared to home services industry benchmarks.
Qualifications Required
To succeed in this role, candidates should possess:
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5+ years of social media management experience with measurable business outcomes.
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Proven ability to scale social programs for multi-location or franchise businesses.
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HubSpot proficiency: social publishing, marketing automation, attribution modeling, and analytics.
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Expertise across Meta Business Suite, LinkedIn Pages, TikTok for Business, and emerging platforms.
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Exceptional writing skills for storytelling and performance-driven marketing.
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Data-driven mindset with proven ROI-focused results.
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Experience managing paid social campaigns, budgets, and optimizations.
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Ability to balance national brand consistency with local relevance.
Preferred: Home services, construction, lifestyle, or B2C brand experience, HubSpot Social Media Marketing certification, and experience in franchise or dealer network environments.
Why This Role is Unique
Unlike standard social media positions, this role allows you to architect a complete national social ecosystem. You’ll have high autonomy, significant visibility, and the resources to implement strategies that impact both brand growth and revenue.
Work Details
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Job Type: Full-time, remote (hybrid preferred in Palm Beach Gardens, FL)
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Application Requirements: Resume, cover letter addressing prior multi-location social programs, 90-day strategy proposal, work samples, and 3-5 top-performing content examples.
This is your chance to lead social media for a recognized, innovative brand while demonstrating measurable results, driving lead generation, and shaping the digital footprint of a national franchise network.
Apply today and take your social media career to the next level with Blue Haven Pools and Spas!
For Apply Online:Click Here
