Lead Innovation as Director of Sales Engineering at LiveU
Are you a seasoned professional with deep technical expertise in broadcast, sports, or live production? LiveU is seeking a Director of Sales Engineering to lead its AMR Sales Engineering organization and drive excellence in solution architecture, enterprise client engagement, and team leadership. This is a rare opportunity to combine strategic vision with hands-on technical authority in one of the most dynamic areas of media technology.
Why This Role Aligns With Your Profile
If you have experience in solution architecture design, senior leadership, and building scalable systems, this position allows you to leverage your expertise to guide technical teams, shape enterprise solutions, and deliver impactful results for top-tier clients in broadcast, sports, and media production.
Role Overview
The Director of Sales Engineering sits at the crossroads of sales, product, and customer workflows, ensuring that LiveU delivers the most compelling technical solutions for:
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Live video production
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Remote contribution workflows
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Cloud-based and hybrid production systems
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Broad enterprise client requirements within the LiveU ecosystem
This role demands a combination of technical credibility, commercial acumen, and leadership experience to accelerate deal cycles, improve solution quality, and mentor a high-performing team.
Key Responsibilities
Team Leadership & Strategy
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Lead, mentor, and scale a team of sales engineers across multiple regions.
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Establish best practices for discovery, solution design, proof-of-concept, and technical validation.
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Build repeatable frameworks for technical storytelling, value mapping, and competitive positioning.
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Collaborate with Sales and Customer Success leadership to enhance client technical capabilities and ensure smooth onboarding.
Technical Expertise & Customer Engagement
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Serve as the senior technical authority during strategic client opportunities.
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Architect end-to-end live video contribution and transmission solutions, including:
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Cellular bonding (LiveU LU-series products)
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IP video transport protocols (SRT, RIST, RTMP, NDI, SMPTE ST 2110)
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Cloud and hybrid live production workflows
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Traditional broadcast infrastructures (OB trucks, control rooms, MCR/TOC, contribution networks)
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Deliver demos, workflow consultations, and workshops to executives and engineers.
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Translate complex customer requirements into actionable solution architectures and commercial packages.
Cross-Functional Collaboration
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Partner with Product Management to advocate for customer-driven features and improvements.
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Align with Marketing for technical content, case studies, industry events, and product launches.
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Provide post-launch technical readiness training for internal teams and partners.
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Support Sales Operations in developing scalable processes and collateral for technical sales initiatives.
Thought Leadership & Industry Presence
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Represent LiveU at industry events (NAB, IBC, SVG, etc.) as a subject-matter expert.
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Stay ahead of evolving live production technologies and competitive trends.
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Influence company strategy for new workflow categories, partnerships, and product innovation.
Required Qualifications
Experience
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15+ years in broadcast, sports, or live production industries.
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Proven leadership experience managing technical solution engineering teams.
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Track record supporting enterprise broadcast clients, sports rights holders, or production companies.
Technical Skills
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Deep knowledge of broadcast video transmission, IP contribution workflows, and video encoding/decoding.
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Expert-level proficiency in LiveU products (LU-series, LiveU Central/Cloud, LiveU Studio).
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Familiarity with production systems like routers, switchers, replay, asset management, and cloud platforms.
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Ability to design robust, scalable solutions integrating cloud and on-premises environments.
Soft Skills
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Exceptional communication, executive presence, and storytelling.
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Strong commercial acumen and ability to link technical value to business outcomes.
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Collaborative mindset with ability to influence cross-functional teams and executive stakeholders.
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Excellent project management skills to manage multiple complex opportunities.
Preferred Qualifications
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Experience at broadcast equipment manufacturers, system integrators, or major broadcast networks.
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Experience with live streaming, remote production, or IP-based broadcast transformation.
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Certifications or training in cloud platforms (AWS, Azure) or IP video protocols (SMPTE, RIST/SRT).
Success Metrics
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Improved win rates and reduced sales cycle friction.
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Enhanced technical consistency and solution quality across the Sales Engineering team.
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Stronger integration between Sales Engineering, Sales, Product, and Marketing.
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Elevated customer satisfaction and technical trust.
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Development of a high-performing, scalable sales engineering organization.
Why Join LiveU?
This is a leadership role with real impact—guiding technical strategy, influencing enterprise clients, and shaping a high-performing global team. For professionals passionate about live video production, broadcast technology, and innovative solutions, this is an unparalleled opportunity to make a mark in the media and sports industry.
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